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ABOUT US
Your Link Between Talent and Opportunity
At AthLink Sports Management Group, we don’t just manage athletes—we empower them. Founded by former Division 1 athletes, legal professionals, and industry leaders, AthLink exists to amplify the voices, values, and visions of the next generation of athletes.
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With a mission rooted in advocacy, cultural representation, and long-term success, we specialize in helping collegiate athletes build their brands, secure NIL (Name, Image, and Likeness) partnerships, and transition into professional careers with confidence.
OUR MISSION
To provide elite, culturally grounded, and ethically sound representation for collegiate athletes—especially those from Polynesian and underrepresented communities—through comprehensive management, brand development, legal protection, and strategic NIL partnerships.
WHAT WE DO
AthLink offers full-service sports management tailored for today’s NIL era:
â–º LEGAL, COMPLIANCE & RISK PROTECTION
With in-house legal expertise, we ensure every deal complies with NCAA/NIL regulations and protects athlete interests.
â–º NIL REPRESENTATION & DEAL NEGOTIATION
We source, evaluate, and negotiate brand deals aligned with each athlete’s values and long-term goals—maximizing visibility and income without compromising authenticity.
â–º BRAND DEVELOPMENT & SOCIAL MEDIA GROWTH
Our team builds custom personal branding strategies, including content creation, digital media coaching, and influencer marketing guidance.
â–º SPONSORSHIP & PARTNERSHIP ACTIVATION
We connect athletes with companies, collectives, and platforms seeking authentic engagement with Gen Z sports audiences.
â–º MENTORSHIP & LONG-TERM CAREER PLANNING
AthLink provides mentorship that supports every phase of an athlete’s life—from recruitment and transfers to professional pivots and post-athletic careers.
READY TO LINK UP?
​Take control of your career, build your brand, and secure your future—with a team that’s built for you.
AthLink Sports Management Group
Your Career. Your Terms. Your Team.
525 W 5300 S, Suite 200 Murray, UT 84123
