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OUR TEAM
Driven by experience. Focused on results
We are former athletes, legal experts, agents, and entrepreneurs with deep experience in sports, law, and marketing—and a shared purpose of building community-driven success.
Sonatane Fehoko Lui
Co-Founder & Senior Athlete Agent
A former Division I defensive lineman at Boise State, Sonatane brings lived experience and authentic leadership to AthLink’s athlete-first philosophy. For the better part of a decade since graduating, he’s worked at high-level marketing firms—sharpening his expertise in branding, strategy, and consumer engagement. Today, he leads AthLink’s Marketing & Branding Division, helping athletes craft powerful narratives and elevate their personal brands beyond just NIL deals. With deep ties to Polynesian football communities and a strategic understanding of NIL value, he is passionate about elevating overlooked talent through purpose-driven representation.
T. Laura Lui
Co-Founder & Head of Legal
Laura is a seasoned attorney with over 25 years of legal experience across private practice, public service, and complex litigation. As a Partner at Fillmore Spencer LLC, she leads AthLink’s legal operations with unmatched expertise in contracts, compliance, and negotiation. Her legal career spans roles as Deputy Attorney General (NV & UT), and her advocacy ensures every athlete is protected and informed.
Johnny Mahe
Athlete Agent
A former Utah Utes and Snow College football player, Johnny brings a unique blend of business, real estate, and athlete development experience. Known for his energy, creativity, and passion for uplifting others, Johnny drives athlete relationships and brand growth through strategic thinking and relentless execution.
Daniel Auelua
Athlete Agent & Brand Strategist
Daniel is a former Boise State standout with a dynamic background in enterprise sales, marketing, and business development. His competitive spirit and cultural grounding as a proud Samoan father make him a powerful mentor and connector for athletes looking to maximize both performance and purpose.
OUR EDGE
â–º Legal Precision
With an in-house legal team, we offer elite-level protection and compliance.
â–º Athlete-First Approach
Every decision we make is aligned with the athlete’s personal values, goals, and future.
â–º Brand-Savvy Execution
We know what today’s brands want—and how to position athletes to win.
â–º Cultural Relevance
Deep roots in the Polynesian athletic community allow us to serve with understanding and respect.
JOIN THE MOVEMENT
Whether you’re a rising star, a collegiate athlete navigating NIL, or a brand looking to partner with authentic talent—AthLink is your strategic partner for what’s next.
AthLink Sports Management Group
Your Career. Your Terms. Your Team.
525 W 5300 S, Suite 200 Murray, UT 84123
